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Customer and Customer Experience

  • Customer Experience

Course Outcome

How to define customer expectations and the implications for managing the customer experience.

Description

This course describes how to set customer expectation analysis and its implications for managing customer experience, loyalty and the impact on word of mouth. The latest research findings on consumer behavior related to physical and digital word-of-mouth will also be described. Eventually, the course will also describe how to measure customer experience so that the results are accepted by the CFO and marketing director.

Target

Chief Customer Officers, Chief Experience Officers, Chief Transformation Officers, Chief Marketing Officers, Chief Commercial Officers, Chief Customer Experience Officers, Brand Managers.

INFO HERE

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IMC Group
IMC-Group s.r.l. – P.IVA 09812750967 – CERT. EMAIL internationalmc-groupsrl@legalmail.it
IMC-Improve s.r.l. – P.IVA 07716340968 – CERT. EMAIL internationalmc-improvesrl@legalmail.it
IMC-Size s.r.l. – P.IVA 10189500969 – CERT. EMAIL internationalmc-sizesrl@legalmail.it
Innovatio Plaza s.r.l. – P.IVA 12590780966 – CERT. EMAIL innovationplazasrl@legalmail.it

Registered Office – Viale Papiniano, 44 – 20123 Milan, Italy
Northern Operational Headquarters – Viale Fulvio Testi, 11 – 20092 Cinisello Balsamo (MI) – Italy
Southern Operational Headquarters – Palazzo Guerrieri – Via Guerrieri, 7 – 72100 Brindisi (BR) – Italy

Contacts: Landline +39 02 49539510 – Fax +39 02 49539527 – info@imc-group.eu

IMC, an ISO 9001-certified company in the design and implementation of management consulting and system integration services, helps companies improve their performance in an environment that forces organizations to quickly follow market changes. Made up of professionals with more than 20 years of experience in the field, the group’s various companies develop solutions that, starting with needs analysis, act as change agents on processes, risks, controls, people and technologies, covering the entire implementation of the improvement plan in the fast timeframe required by the business environment.

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