Course Outcome

How to achieve successful customer experience transformation while avoiding the most serious and frequent mistakes.

Description

The course focuses on the elements most likely to contribute to the breakdown of a customer experience transformation project: from the misuse of technology, to unfair ways of training staff, and finally ineffective leadership of the transformation project.

Target

Chief Executive Officers, General Managers, Chief Customer Officers, Chief Experience Officers, Chief Transformation Officers, Chief Marketing Officers, Chief Commercial Officers, Chief Customer Experience Officers, Brand Managers

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